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Three Things To Consider When Optimizing Your Website
Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing game. Indeed, with the near...
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5 Tips to Avoid Losing Your Online Donations
Photo by TaxCredits.net You have done everything right. Your campaign has been complimented by many people in your community. Your boss is happy, you’re happy, and traffic to your donations page has...
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The Perils of Give-Away Items
Photo by Sebastiaan ter Burg, Creative Company Conference 2011 Your organization has decided to hit a few conventions and conferences later this year and into early next year. The plans are coming...
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What NPOs Can Learn from America’s Worst Charities
Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that most of the money...
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5 Ways to Get Your NPO’s Year Off to a Great Start
Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made the biggest blunders of the year? Who...
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The Biggest Key to Social Media Success: Don’t Give Up
Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it takes us to get our food at a...
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The Fine Art of Persuasion
Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to persuade people that your cause should win their...
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Creating Smart Social Media Goals
Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day and decide, “Hey, I know what...
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Five Things To Look For in Your Google Analytics
Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into Google Analytics is kind of like...
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6 Tips for Getting More Facebook Shares
Photo by StartBloggingOnline.com Facebook’s newsfeed algorithm treats likes, comments and shares differently—giving shares the most weight, and likes the least. This makes sense when you think about...
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